Practiq.
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Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Apex Amplify Limited (trading as Practiq) collects, uses, and protects your personal data. Company number: 16573732. Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Contact: hello@usepractiq.com

1. Data Controller

Apex Amplify Limited is the data controller for personal data collected through usepractiq.com. We are registered with the Information Commissioner's Office (ICO) under registration number C1917141. For any data protection queries, contact hello@usepractiq.com.

2. What Data We Collect

We collect the following categories of personal data:

  • Identity data: your name
  • Contact data: email address
  • Payment data: billing details processed by our payment provider (we do not store card numbers)
  • Usage data: pages visited, browser type, and interaction events via our analytics provider
  • Technical data: IP address, device type, referral source
  • Professional data: professional body membership (optional, for product personalisation)

3. Legal Basis for Processing

  • Consent: when you sign up for the free starter pack or marketing emails. You can withdraw consent at any time.
  • Contract performance: processing your purchase and delivering the products you have bought.
  • Legitimate interests: analytics to improve our products and services, fraud prevention, and security.
  • Legal obligation: retaining financial records as required by HMRC and Companies House.

4. How We Use Your Data

  • To process and fulfil your order
  • To deliver digital products via your secure customer portal
  • To send transactional emails (purchase confirmation, login links)
  • To send marketing emails (where you have consented)
  • To improve our website and products using aggregated analytics
  • To comply with our legal and tax obligations

5. Data Processors

We use carefully selected third-party processors to operate our services:

  • Database and authentication provider (EU-hosted, Ireland region)
  • Transactional email delivery provider
  • Payment processing and subscription management provider (Merchant of Record)
  • Product analytics provider (EU-hosted, data does not leave the EU)
  • Website hosting provider (global edge network)

All processors are contractually bound to handle your data securely, in accordance with UK GDPR, and only as instructed by us. We conduct regular reviews of our processors to ensure they maintain appropriate security standards.

For specific questions about our data processors, contact hello@usepractiq.com.

6. Data Retention

  • Customer accounts: retained for the duration of your account plus 2 years
  • Financial records: 7 years (HMRC requirement)
  • Marketing consent records: until you withdraw consent
  • Analytics data: 1 year, then aggregated/anonymised

7. Your Rights Under UK GDPR

You have the right to:

  • Access: request a copy of the personal data we hold about you
  • Rectification: ask us to correct inaccurate data
  • Erasure: request deletion of your data (subject to legal retention obligations)
  • Portability: receive your data in a machine-readable format
  • Objection: object to processing based on legitimate interests
  • Restriction: ask us to limit processing in certain circumstances

To exercise any of these rights, email hello@usepractiq.com. We will respond within 30 days. If you are unhappy with our response, you have the right to lodge a complaint with the ICO at ico.org.uk.

8. Cookies

We use cookies for authentication and analytics. See our Cookie Policy for full details.

9. International Transfers

Some of our processors operate internationally. Where data is transferred outside the UK, we ensure appropriate safeguards are in place (Standard Contractual Clauses or adequacy decisions).

10. Changes to This Policy

We may update this policy from time to time. Material changes will be notified by email. The current version will always be available at usepractiq.com/privacy.

11. Data Protection Registration

Apex Amplify Limited is registered with the Information Commissioner's Office (ICO). Registration number: C1917141.

12. Contact

For all data protection matters: hello@usepractiq.com

Apex Amplify Limited · Company number 16573732 · Registered in England and Wales · ICO Reg: C1917141