Built for practitioners. By people who understand practice.
Practiq exists because the gap between “AI can do this” and “AI working reliably in my practice” is much wider than anyone admits. We close that gap.
Generic AI is built for generic tasks.
UK accountants and bookkeepers tried the general AI tools. They write in American English. They don't know what Making Tax Digital is. They produce output that is confident, plausible, and wrong in exactly the ways that matter for a regulated profession.
The problem isn't AI. The problem is context. UK accounting requires UK-specific understanding: MTD, VAT reverse charges, CIS, HMRC filing conventions, professional body disclosure obligations, and the particular way practitioners communicate with clients.
Practiq is a proprietary workflow system built around real UK compliance requirements. Every workflow is structured around how UK practitioners actually work — not theoretical use cases written by people who have never filed a VAT return.
Three principles.
Non-negotiable.
Workflows Not Prompts
A one-line prompt is guesswork. A structured workflow includes role context, UK-specific constraints, output format, and quality checks. That is the difference between something that sometimes works and something you can rely on.
UK-Specific or Nothing
We do not adapt American or generic content for the UK. Every workflow is built from scratch around HMRC rules, UK professional body standards, and the way UK practices actually operate.
Your Review Always
AI produces drafts. You produce the professional output. Every workflow is explicit about this. We build tools that make your review faster and more consistent — not tools that try to replace your judgement.
Built by someone who
understands the profession.
The founder brings over 25 years of experience spanning banking and finance, strategic media, institutional portfolio management, and technology — with deep networks across the UK and international markets.
Practiq was built to bridge the gap between generic AI tools and the specific, compliance-driven needs of UK accounting practitioners. The workflows are the result of years of understanding how professional services businesses operate and where time is wasted.
Every workflow was designed by studying real UK accounting practices, real pain points, and real compliance requirements.
Practiq is a trading name of Apex Amplify Limited, registered in England and Wales (company number 16573732).
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
Questions about the product, the workflows, or your purchase — email us.
hello@usepractiq.com →Try it for free. Three workflows. No credit card.
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